The World Economic Forum’s Platform for Shaping the Future of Consumption seeks to advance responsible models of consumption that are better for people and planet. One of the focus areas of this platform is addressing environmental degradation caused by plastic pollution, through its Consumers Beyond Disposability initiative. The Future of Reusable Consumption Models report, produced in collaboration with Kearney, presents leading themes and findings that have emerged from the initiative.

The objective of this report is to give leaders in business, government, civil society and multilateral organizations a clear picture of an alternative plastic waste-reduction model, one that goes beyond the recycling of waste to its reuse – with the eventual result that a discarded item is no longer seen as “waste”, but rather as a still-useful object about to enter a new phase of value generation.