The Avina Foundation and NOW Partners have signed a broad partnership agreement

The objective of the agreement is to continuously promote a Regenerative Economy, through the achievement of collaborative objectives. Both organizations will work together to enable companies and economies to integrate economic success with a positive impact on society and nature.

Regenerative Value Creation is fundamentally new business logic and DNA developed by NOW. that allows companies and economies to integrate economic success with a positive impact on society and nature.

The RVC begins with the redesign of business models and their implementation in all corporate activities, transforming the regenerative impact of costs into investments that, in turn, generate value for all stakeholders, including shareholders.

Regenerative Value Creation is not only possible, but has already been successfully implemented by companies around the world. It is part of the Natura & Co Vision 2030 and the Philips Sustainability Vision 2025 that NOW Partners helped create.

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